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Gail Zona Bio

Gail Zona is a Massachusetts-based glass jewelry artist and metalsmith who specializes in artisan glass charms and hand-crafted sterling medallions. She is the founder of school joolz ™, a line of hand-crafted keepsake jewelry to represent your school, team or sport. Each piece is artisan-crafted and made-to-order with up to 8 clever options to showcase your individual pride and passion.

Her recent work can be seen at Newburyport Art Association, noa gifts in Concord, MA, at cheer competitions and online at www.schooljoolz.jewelry. For group discounts and fundraising options, please contact Gail at gail@schooljoolz.jewelry

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Gail started making hand-made items for sale as a 10-year old girl, where she made customized mice finger puppets and other artisan craft items for sale at a local consignment shop.

Gail turned her creative talents to jewelry in 2005 when she couldn’t find what she wanted in retail shops. A chance flyer in the mail turned her on to lampworking (glass bead making) with a class at Diablo Glass School in Boston. After encouragement from friends and family and some metal-working classes at MetalWerx in Waltham, Gail Zona Jewelry was born in 2008 specializing in glass and sterling statement jewelry.

Fast forward to the fall of 2012 when a friend asked for a custom order for her daughter’s cheerleading banquet. The jewelry was a big hit and school joolz ™, was born.  

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Besides being an artist, Gail has a degree in Mathematics and an MBA, has been an executive in fast-growing technology companies for over 30 years and had a consulting company, Next Step Business, advising women entrepreneurs on topics such as marketing, strategy, and operational scaling.

She is currently teaching several marketing classes designed specifically for artists at the Newburyport Art Association. Classes for Spring 2017 are:

Thursday, March 23, 7pm - 9pm

Topic: YOU are your own brand!!

  • o   Why: When you sell your art, you are selling a piece of yourself. That can be really fun and also really scary! But THAT is why people buy art—for the personal connection. It will be easier if you can learn a few tricks and techniques for how to get comfortable with YOU as your own brand.
  • o   Who: Artists who are wrestling with marketing, artists who are uncomfortable ‘putting themselves out there’, artists who want to learn how to be more effective with marketing.
  • o   What: We will discuss what a ‘brand’ is for an artist, what things you need to define and build that brand, how to feel comfortable talking about your art and yourself, the difference between marketing and selling, and how build on what you have done so far.

 

Thursday, March 30, 7pm - 9pm

Topic: How to get the word out

-        Why: If you want to sell your art, people have to know you exist. What is the best way to make that happen? How to do it on the cheap? How to use social media effectively?

-        Who: Artists who need to get known, artists who are finding their marketing ineffective, artists who feel they spend money for marketing with little to show for it.

-        What: We will discuss what kinds of marketing work best for a single person, what to spend money on and what not to spend money on, what can be done for free (ie, social media), how to put it all together and make it work.